Today I am going to show you how to monetize your blog.
What is monetizing a blog: When you have a blog with posts on a specific topic, you can list products or services related to your blog directly in your posts with a link. This can be ads from ad companies, affiliation products or products you created yourself.
Strategies to implement today
- Ad Placement (Adsense)
- Affiliate Marketing (Amazon, Clickbank)
- Building an Email List
- Create a Funnel
Now it’s important that your blog is already established, meaning you have bought a domain name and it’s being hosted with a decent hosting company. I use Bluehost for all my websites and blogs because they are affordable, the service is excellent and they are partners with wordpress.org.
If you are serious about monetizing your blog and turn it into a monthly income I would suggest that you go with WordPress.org. With them you have more freedom to customize your blog with the free and paid plugins and themes.
Blog Monetization Strategies
- Ad placement
- Affiliate marketing
With ad placement you will need different sources to have a diverse ad campaign.
Google Adsense. It is free to sign up with Adsense and you will start earning as soon as you put it on your blog and people click on it.
Adsense is very passive so after you put the ad on you blog you don’t have to do anything more.
The potential to earn an income from adsense is totally doable, but you will need loads of traffic coming to your blog posts.
Example: To make $100 everyday you need 40,000 Page Views/day Or, 400 Clicks a day @ 1% CTR and $0.25 CPC. For 40,000 Page Views you have to produce 500 awesome articles on your website. These pages must attract at least 80 or more page views everyday.
Where you place your ads is up to you, but there are a few guidelines to follow.
It all depends on your blog and the content. The most popular places to put an ad is in the sidebar, the top of the page and in the post itself.
The rule of thumb of placing ads on your blog is that your blog should look clean and only have a few ads sprinkled in. Having lots of ads will make your site look cheap and spammy.
I’m sure you ran into a site with lots of ads on it. What’s the first thing you do? You bounce, meaning you will not spend any time on that blog because it feels like the owner of the blog only cares about selling you something.
It’s like when you walk in a crowded market place in some of these foreign countries where every stall owner wants your attention to sell you their stuff, but everyone sells the same stuff.
Different types of ads
When to Advertise
A big decision you have to make is when to start advertising on your blog. Will you advertise immediately after you created your blog or when you have thousands of visitors?
My personal recipe for advertising at the beginning is to place one or two text ads in a post. That way it’s not too distracting for new visitors. When you start to get 30 to 40 thousand visitors then you can put in banner ads.
The biggest difference between ads and affiliate marketing is that ads are a passive strategy with not allot of actions needed. Affiliate marketing needs some interaction between you and the viewer. You need to channel them to the affiliate link and convince them that it’s a good product.
How Affiliate Marketing Works
Amazon is another huge product affiliation company which everybody and their grandmother knows. You can suggest any Amazon product on your blog posts which people can purchase.
Look for products in your niche to put on your blog. The product must relate to the post you are writing and must be something you would buy yourself. Don’t buy crap you don’t believe in and try to sell it to others.
Once you have selected the affiliate product you can insert the special link that you will get from your affiliate program and put it into your post as text ads or banners
To break it down, pre selling is about warming up the readers on your blog making them more receptive to the actual offer. Never send a reader straight to the offer. Write good content on a specific topic (niche) explaining why this is a good offer and how it will benefit the reader by having this product.
Building a List
What is it? A list is a grouping of names and e-mails that you capture on your blog or landing page from people that was interested in your content (posts).
Once you have thousands of subscribers in your list you can send out emails when you publish new posts or products. It is very powerful because the people on the list are already committed in a way to you and will be easier to sell to.
What You Need To Build Lists
- Autoresponder: Sendinblue is a good email automation platform to start with. They have a free package that you can try.
- Landing page: Leadpages is great for creating captivating landing pages to capture emails and promote your product.
When you try to capture an audience attention always give them good information and something for free, like an ebook or video series. Everything you do should benefit the potential customer.
Monetize Your List
Once you have trust with the leads that opt-in, you can start monetizing your email list.
You can put an offer right on the welcome email after somebody signed up and verified their email address. The sooner you give them an offer the more likely they are to buy it there and then.
How it works: You grab somebodies attention with a great article or post. They read the article and decide that they want to know more about the topic. They see your sign up form and a free giveaway and decide to enter their email address.
Your autoresponder will see the email coming in and will send them the thank you and verification email.
After the lead (person) click on the verify email link, your autoresponder will send out the welcome email.
On this welcome email you will have your link to the free guide you promised and your offer.
You can also decide to put the offer on a follow up email if you think you need to warm up the potential customer more.
Building a Marketing Funnel
Building a marketing funnel is probably not as passive as you would like, but the potential to make more money is very promising.
The secret is to funnel people from the affiliate products you suggest to your own product or service that you created yourself.
When people see the quality and how much the free ebook helped them, they are much more willing to buy your more expensive product or service.
How it works: Once customers are ready to buy from you, offer them an inexpensive product first (less then $20, but it depends on you and what you offer)
- Course (Webinar)
- Video course
This inexpensive product is good enough to help them with whatever they wanted to learn from a specific topic. This product should stand on its own in regards to helping people with a specific problem.
After the initial inexpensive product you can also offer a more expensive product. The first product might cover everything on a specific topic, but it lacks that little something. You can decide what that is and include that in the more expensive product.
For example: The expensive product covers everything on a specific topic and the customer will have a more personal experience with you. You might include contact details for personal one on one consultation, podcasts with industry leaders that they can access, join an exclusive members area, etc.
As you can see the further down the marketing funnel you can send a customer the more money you can make and the better the experience for the customer.
Well, there you have it, the basics on Monetizing your blog. Be sure to comment to get a full video course on how to Monetize your blog to get the full picture on this subject.
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