Why You Must Experience Freelancing At Least Once In Your Lifetime (A Picoworkers Review)

What Is Picoworkers And How Does It Work?

I did a Picoworkers review and in this article I will explain the ins and outs of this freelancing platform. Employers and workers globally are connected to each other from around the world through a marketplace.

Employers hire workers to complete various small jobs for them and in turn get their business promoted plus you get loads of traffic.

Jobs workers can do

  • Sign ups: blogs, websites etc.
  • Social media: likes and shares.
  • Promotion: rate and vote.
  • Forums: post, sign up.
  • Computer programs (apps): download and install.
  • Comment on blogs.
  • Write honest reviews.
  • Write an article.
  • Send leads.
  • Do surveys.

What makes Picoworkers great is that most jobs can be done in minutes making it possible to do several jobs in an hour. Some workers make $10 an hour if you work smart.

Can You Earn Money On Picoworkers?

There is no doubt that you can make money on Picoworkers straight away, but you’re not going to get rich doing small jobs and you’re still trading time for money. It is a great platform to start of on and make a little money on the side while you’re working on something else.

It is possible to earn a living using Picoworkers and earn $10 an hour working 8 hours a day giving you $80, but you have to be focussed and determined to do it day after day.

How to make money on Picoworkers

Referrals

An excellent way to make money on Picoworkers is through their referral system.

If you don’t feel up to the grind of doing small jobs for 8 hours everyday then referring people to sign up to Picoworkers is a great idea.

For each job your member in your downline finish, you will earn 5%.

That sounds great, but there is something even better than that.

If you refer an employer you will be rewarded with 5% of whatever amount they deposit.

Employers usually deposit big amounts to hire lots of workers and for that you get a cut which will be more than other referrals. You can make a legit marketing business by referring companies to Picoworkers to promote their products or services. This is a great way to earn passive money, giving you time to do other things.

High Paying Jobs

You can sort jobs by highest paying so you can list the jobs paying the best and skip the rest. The most jobs paying good money is the ones where you have to install apps and rate them. Get yourself an extra smartphone and use it for these jobs.

Surveys

Picoworkers introduced surveys which you can do separately and earn some money. They only appear now and then, but they are easy and quick to do.

TIP >>

Make sure you answer the questions correctly otherwise you won’t be eligible to do the survey.

The next section is for employers or people that need work done.

Picoworkers is great for employers, businesses or people that need to get work done. If you own a business, wether it’s brick and mortar or online you need all the tools you can get to promote your product or service.

There is no easier and cheaper way to market your business than using Picoworkers. You can utilize a lot of people very quickly to do load of small jobs.

Note >>

Picoworkers isn’t just for people with businesses, you can use it to promote your personal profile, get likes and shares on your posts, Instagram, YouTube etc. There is no limit to what you can do.

How To Use Picoworkers To Get Workers

Go to the Picoworkers website and sign up to get started. After you filled in all your details you will be directed to the dashboard.

Very important – Please read carefully

— Only one account per person.
— Use your real name to get paid later on.
— Your name and country cannot be changed later.
— They will verify your identity before sending your earnings.

Click on the “My Jobs” menu item to be directed to the job creation page.

On this page you can view all the jobs you created. To create a new job click on the “Small Job” link.

On This Page You Can Select The Following

  • Which countries to include or exclude to do your job.
  • Select the relevant category for your job.
  • Set the speed at which you want your job be done at.
  • Set the positions (how many people you need to do the job).

Continued…

  • Give your job a title
  • Job description (tell the workers how to do the job)
  • Requirements of proof (tell the workers to send you proof of job completion)

Job creation is very easy and it’s fun to set up and see the workers completing your jobs.

If you own a business or you work as a marketing agent, Picoworkers should definitely be included in your marketing tool bag.

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How Monetizing Your Blog Is Going To Change Your Business

Today I am going to show you how to monetize your blog.

What is monetizing a blog: When you have a blog with posts on a specific topic, you can list products or services related to your blog directly in your posts with a link. This can be ads from ad companies, affiliation products or products you created yourself.

Strategies to implement today

  • Ad Placement (Adsense)
  • Affiliate Marketing (Amazon, Clickbank)
  • Building an Email List
  • Create a Funnel

Now it’s important that your blog is already established, meaning you have bought a domain name and it’s being hosted with a decent hosting company. I use Bluehost for all my websites and blogs because they are affordable, the service is excellent and they are partners with wordpress.org.

If you are serious about monetizing your blog and turn it into a monthly income I would suggest that you go with WordPress.org. With them you have more freedom to customize your blog with the free and paid plugins and themes.

Alternatives to wordpress.org are wordpress.com, blogger.com, wix.com and medium.com. They are more for casual blogging and you are more restricted when it comes to customization.

Blog Monetization Strategies

  • Ad placement
  • Affiliate marketing

Let’s start.

Ad Placement

With ad placement you will need different sources to have a diverse ad campaign.

Google Adsense. It is free to sign up with Adsense and you will start earning as soon as you put it on your blog and people click on it.

Adsense is very passive so after you put the ad on you blog you don’t have to do anything more.

The potential to earn an income from adsense is totally doable, but you will need loads of traffic coming to your blog posts.

Example: To make $100 everyday you need 40,000 Page Views/day Or, 400 Clicks a day @ 1% CTR and $0.25 CPC. For 40,000 Page Views you have to produce 500 awesome articles on your website. These pages must attract at least 80 or more page views everyday. 

adsense graph
An optimistic chart, but completely possible.

Where you place your ads is up to you, but there are a few guidelines to follow.

It all depends on your blog and the content. The most popular places to put an ad is in the sidebar, the top of the page and in the post itself.

The rule of thumb of placing ads on your blog is that your blog should look clean and only have a few ads sprinkled in. Having lots of ads will make your site look cheap and spammy.

I’m sure you ran into a site with lots of ads on it. What’s the first thing you do? You bounce, meaning you will not spend any time on that blog because it feels like the owner of the blog only cares about selling you something.

It’s like when you walk in a crowded market place in some of these foreign countries where every stall owner wants your attention to sell you their stuff, but everyone sells the same stuff.

spam products

Different types of ads

  • Buttons
  • Text
  • Banners
banner ads

When to Advertise

A big decision you have to make is when to start advertising on your blog. Will you advertise immediately after you created your blog or when you have thousands of visitors?

My personal recipe for advertising at the beginning is to place one or two text ads in a post. That way it’s not too distracting for new visitors. When you start to get 30 to 40 thousand visitors then you can put in banner ads.

Affiliate Marketing

The biggest difference between ads and affiliate marketing is that ads are a passive strategy with not allot of actions needed. Affiliate marketing needs some interaction between you and the viewer. You need to channel them to the affiliate link and convince them that it’s a good product.

How Affiliate Marketing Works

Find a reputable affiliate marketing network and sign up with them. The one’s I use are ShareASale and ClickBank.

affiliate sites

Amazon is another huge product affiliation company which everybody and their grandmother knows. You can suggest any Amazon product on your blog posts which people can purchase.

amazon

Look for products in your niche to put on your blog. The product must relate to the post you are writing and must be something you would buy yourself. Don’t buy crap you don’t believe in and try to sell it to others.

Once you have selected the affiliate product you can insert the special link that you will get from your affiliate program and put it into your post as text ads or banners

Pre Selling

To break it down, pre selling is about warming up the readers on your blog making them more receptive to the actual offer. Never send a reader straight to the offer. Write good content on a specific topic (niche) explaining why this is a good offer and how it will benefit the reader by having this product.

Building a List

What is it? A list is a grouping of names and e-mails that you capture on your blog or landing page from people that was interested in your content (posts).

Once you have thousands of subscribers in your list you can send out emails when you publish new posts or products. It is very powerful because the people on the list are already committed in a way to you and will be easier to sell to.

What You Need To Build Lists

  • Autoresponder: Sendinblue is a good email automation platform to start with. They have a free package that you can try.
  • Landing page: Leadpages is great for creating captivating landing pages to capture emails and promote your product.

Free incentives

When you try to capture an audience attention always give them good information and something for free, like an ebook or video series. Everything you do should benefit the potential customer.

Monetize Your List

Once you have trust with the leads that opt-in, you can start monetizing your email list.

You can put an offer right on the welcome email after somebody signed up and verified their email address. The sooner you give them an offer the more likely they are to buy it there and then.

How it works: You grab somebodies attention with a great article or post. They read the article and decide that they want to know more about the topic. They see your sign up form and a free giveaway and decide to enter their email address.

Your autoresponder will see the email coming in and will send them the thank you and verification email.

After the lead (person) click on the verify email link, your autoresponder will send out the welcome email.

On this welcome email you will have your link to the free guide you promised and your offer.

You can also decide to put the offer on a follow up email if you think you need to warm up the potential customer more.

Building a Marketing Funnel

Building a marketing funnel is probably not as passive as you would like, but the potential to make more money is very promising.

The secret is to funnel people from the affiliate products you suggest to your own product or service that you created yourself.

When people see the quality and how much the free ebook helped them, they are much more willing to buy your more expensive product or service.

sales funnel

How it works: Once customers are ready to buy from you, offer them an inexpensive product first (less then $20, but it depends on you and what you offer)

  • Software
  • Course (Webinar)
  • Ebook
  • Video course

This inexpensive product is good enough to help them with whatever they wanted to learn from a specific topic. This product should stand on its own in regards to helping people with a specific problem.

After the initial inexpensive product you can also offer a more expensive product. The first product might cover everything on a specific topic, but it lacks that little something. You can decide what that is and include that in the more expensive product.

For example: The expensive product covers everything on a specific topic and the customer will have a more personal experience with you. You might include contact details for personal one on one consultation, podcasts with industry leaders that they can access, join an exclusive members area, etc.

As you can see the further down the marketing funnel you can send a customer the more money you can make and the better the experience for the customer.

Well, there you have it, the basics on Monetizing your blog. Be sure to comment to get a full video course on how to Monetize your blog to get the full picture on this subject.

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The Modern Rules Of Content Marketing (A Blueprint)

Table of Contents
Chapter 1
– Developing Your Content Marketing Strategy
The Content Marketing Ecosystem
The Six Parts of the Recurring Content Ecosystem
High-Quality Front End Content
Provide an Opt-In Offer
An Email Onboarding Sequence
An Initial Conversion Opportunity
A Follow-up Sequence
Another Conversion Opportunity
The Four Parts of the Asset Ecosystem
A High-Quality Long-Form Content Asset
An Initial Engagement Opportunity
An Initial Conversion Opportunity
A Follow-Up Email Sequence

Introduction

As a business owner, you know that how your market your
business is at the heart of your success. In fact, most aspects of
your business is dependent on you developing a successful
marketing campaign. You may provide the best services or sell
the best products, but if you don’t have a solid marketing plan,
potential customers would never know about it.

Today’s prospects are looking for useful information, but have a
strong resistance to the “hard sell.” Most consumers spend the
time to research services online before making a purchase. They
take the time to study different products, compare prices and
features before ever stepping foot in a store. They want good
content that helps them make a decision but don’t like being sold.
In fact, 70-percent of consumers would rather learn about a
company through an excellent article rather than advertising.

Compelling content can help your business build strong customer
relationships without resorting to the less productive “hard sell”
tactics. The content you produce showcases your expertise,
which gains consumer trust by highlighting important topics that
affect consumers. Well-crafted content can bring traffic to your
website and social media accounts, boost your performance on
search results pages, and give your audience the chance to share
your content with their friends, resulting in higher conversion rates
for your business.

Chapter 1 – Developing Your Content
Marketing Strategy


One of the most powerful arms you can add to your overall
marketing strategy is content marketing. Content marketing is
used to establish you as a subject matter expert, which leads to
an increase in your company’s revenue, as well as having a high profit potential.

However, creating content to build your audience and
create a successful business is not a fast growth strategy. It takes
months for the content you produce to grow into its potential.

Before you begin creating content for your business, you need to
have a clear picture of your business goals if you want to develop
a successful marketing strategy. This is especially true when it
comes to content marketing. It is essential for you to have a
consistent approach when it comes to the content that you are
producing. Having a regular strategy provides you with content
that keeps your audience engaged, resulting in them seeing you
as an authority on the subject. When your business is seen as an
authority on a subject, your audience is more likely to purchase
from you when the time is right.

For your business to see a return on investment regarding your
content marketing effort, it is essential that you develop a
comprehensive ecosystem around your central content platform.
Developing a complete system helps to leverage your resources
to help you grow your business, rather than wasting your
resources. For you to have a successful content marketing
campaign, it is vital that you see your complete content marketing
strategy as an ecosystem in which your content is a dynamic
medium, where your customers are involved at every stage.

The Content Marketing Ecosystem

The content strategy that you first develop will grow and evolve.
For your strategy to be healthy and productive, you must include
many different elements. There are two main types of content that
you will have to consider when developing your strategy; recurring
content and content assets. Recurring content is content that
builds your customer base over time, while content assets are
used as a near-term client acquisition tool.

When working with a recurring system, there are six parts that
need to be included to ensure a healthy ecosystem;

• High-quality front-end content
• An opt-in offer
• An email onboarding sequence
• An initial conversion opportunity
• A follow-up sequence
• Another conversion opportunity

The asset system consists of four parts and can be used on its
own or combined with the recurring system. The four elements
necessary for the asset content system to be useful are as
follows;

• A high-quality long-form content asset
• An initial engagement opportunity
• An initial conversion opportunity
• A follow-up email sequence

Here is a quick look at the parts that you should include for both
the recurring content system and the content asset system.

The Six Parts of the Recurring Content Ecosystem

High-Quality Front End Content

While this might seem obvious, all of the content that you create
for your company must be high quality. It needs to be interesting,
informative, and actionable
. You want your content to serve a
clear purpose for you and your customers. It is vital that you
correctly format the content and thoroughly spell-check it before
publishing it online. Set up a regular schedule for posting your
content and provide the best information on your industry on a
consistent basis.

Provide an Opt-In Offer

Publishing content on a regular basis will bring traffic to your site.
However, once the visitors are done with the material, they will
leave again. An opt-in offer will capture that traffic, so you can
continue to market to them once they leave your site. Opt-in offers
usually come in the form of a pop-up or a form on the site that will
provide an asset in exchange for an email address. Good opt-in
offers will include industry reports, white papers, cheat sheets,
educational courses, checklists, coupons, webinars, video
courses, or demos/downloads.

An Email Onboarding Sequence

After capturing a lead with your opt-in offer, you will need to
onboard them with a sequence of automated emails. This usually
consists of four to eight emails that educate the subscriber about
your company, shares some of your company’s best resources,
and encourages them to connect with you. This part of the
ecosystem engages them on a more individual level and
increases their investment in your brand, as well as setting their
expectations for their future interactions with your company.

An Initial Conversion Opportunity

After nurturing your leads through your email sequence and
providing them with valuable information and generously sharing
your expertise, it’s time to extend an offer. Your previous
interactions should have naturally led to this point so that the
subscriber is comfortable with the proposal and be willing to take
you up on it.

A Follow-up Sequence

Your initial offer will result in two groups being formed: those who
converted and those you did not. It is important to follow-up with
both groups. When following up with those who did take you up
on your offer you need to a) offer them an upsell or upgrade and
b) on-boarded to make the most of what they’ve purchased. For
those who were not converted you should a) offer them a down
sell or ‘light’ version of your original offer to try and get a
conversion, and b) put them into a new sequence that will provide
them with further value and education to prepare them for your
next offer.

Another Conversion Opportunity

Over the course of your relationship with each customer, you’ll
ideally want to make multiple offers. It is much easier to get a
repeat customer than a new one. This means you want to build
numerous in-systems that allow you to maximize the value of
each customer. Whether you set up an automated email
sequence or launch new cycles, it is imperative you have a
recurring sales system in place.

The Four Parts of the Asset Ecosystem

A High-Quality Long-Form Content Asset

Books, webinar series, web summits, and multi-part video
courses are all considered content assets. For a majority of
businesses, books are ideal, because the physical copy can be
used as real-world calling cards. They can be sent to potential
customers and leverage them into more significant opportunities
for your business. This can include interviews and speaking
engagements.

An Initial Engagement Opportunity

This part of the ecosystem entails sending an invitation to your
prospects to connect with you on a call, participate in an event or
webinar, or receive a demo of your product. You need to include a
specific next step for the prospect once they’ve become engaged
with your asset that creates for them a real-time or one-on-one
interaction with you.

An Initial Conversion Opportunity

The initial conversion opportunity is simply making an offer during
the initial engagement with the prospect. Whether you’re talking
on a demo or webinar or talking to them on the phone, you need
to use the moment to invite them to take action on a specific offer.

A Follow-Up Email Sequence

Like in the recurring ecosystem, the follow-up email sequence will
divide the prospects into two groups: those who do not convert
and those who do. Again, you will need to follow-up with both
groups. Through one email sequence, you will onboard your new
customers and upsell them on your products, while the other
series will be down sold and placed into a different sequence,
making them more amenable to your next offer.

It’s critical that you have a specific guiding principle for all your
company’s marketing efforts. The principle will ultimately be what
guides your decisions and keeps you focused on the right things.
All of your content, whether you are producing content assets or
recurring content, needs to be focused on the five pillars
discussed in Chapter 3.

This concludes Chapter 1.

Comment Below and tell me if this article helped you in any way and I will send you a free **Content Marketing Blueprint Guide plus a bonus **Viral Marketing Madness guide.

Included in the Content Marketing Blueprint.

Chapter 2 – Finding Your Audience
Why You Need a Customer Avatar
Assessing Perspective
Assessing Capabilities
Assessing Profit Potential
Chapter 3 – Making the Right Offers
Developing the Right Offer
Get the Facts
Chapter 4 – Creating Your Content
The Five Pillars of Content Creation
A Word on SEO
Chapter 5 – Distributing Your Content
Utilizing Social Media
Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn.

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Share your experience and comment below.

Disclaimer

9 Actionable Steps To Brand Your Business Today (The Branding Formula)

Legal Notice

Table Of Contents

Chapter 1: Just What Is Branding

Chapter 2: Research Your Topic Thoroughly

Chapter 3: Let People Know Who You Are-Distinguish Yourself

Chapter 4: You Have To Have Some Kind Of Presence

Chapter 5: Networking With Social Media

Chapter 6: Use Videos

Chapter 7: Offer Training Courses

Chapter 8: Provide Quality Material And Customer Service

Chapter 9: Live And Breathe Your Brand

Chapter 10: How Not Branding can spell disaster

Foreword

Branding is very similar to advertising, but at a deeper level. Branding is about encouraging a potential customer to seriously consider a product by the fact that the said product is uniquely different and better than its competitors. In the current “market place” where there are so many products to choose from, it can get quite competitive, thus attracting the customer to stay loyal or consider and alternative product is very important.

The Branding Formula

Today I’m going to show you how to use The Branding Formula to increase your revenue by 110%.

Learn How To Brand Yourself As An Expert In Any Niche And Profit Big Time.

Chapter 1:

Just What Is Branding

Getting the message across to the customer clearly and quickly is the first point to ensure, if the said product is to succeed in the competitive market arena.

Good branding styles will attract the customer base needed to ensure high sales targets achieved.

Some Basic Info

Good to confirm the credibility of the product advertised. If the product has a few competitors, as most products do, there is a need to ensure the customer is very aware of the benefits in making a particular choice. This is where the branding element comes in.

Being able to connect with a potential customer on a more personal level of emotional level is definitely an advantage. Therefore good branding styles needs to focus on making the sales pitch based on these sentiments.

As most products are displayed together, the product that has the most will probably make a better impact on the potential customer. When the branding message is firmly imprinted in the mind of the potential customer, this element will help to ensure the customer stays motivated to pick that particular product.

Ensuring the loyalty of a customer stays consistent, is another reason to ensure branding is part of the promotional style of a product. With constant changes and new products being available, keeping the customer focus and loyal is an uphill battle.

Chapter 2:

Research Your Topic Thoroughly

Basically this entails being as knowledgeable as possible, on a particular product or service.

research topic

This element is very important especially in the product branding arena. If a product or service is not well researched then the advertising campaign which includes effective branding styles will end up being inadequate and ineffective.

Worse still if the information used in the branding is incorrect or misleading, the negative repercussion can be phenomenally damaging.

Know All You Can

It would be wise to use the following steps as a guide to thoroughly researching a product to ensure accurate and effective branding styles.

Market observation and the eventual preparation of a complete portfolio on the product or service must be compiled. The observations conducted to understand the needs and reasons the potential customer chooses and uses a particular product is important to ensure this information is used to the maximum advantage in the branding exercise.

Having a hypothesis exercise conducted is another important feature required when doing research. This hypothesis exercise will ensure the relevant information is market tested both from the credibility and results achieved by the use of the product.

The effort made to conduct the hypothesis exercise is to ensure without any room for doubt that the information used in the branding of the product is solidly grounded.

Gathering the relevant data to help understand the product and its hopeful impact on the consumer world is important to ensuring the success of its salability. Armed with this information the branding team will be able to focus on certain aspects of a product and use it to the optimum advantage to gain customer loyalty and satisfaction.

In conducting a complete research exercise the assigned team would also look into the competitors’ success to understand the conditions tagged to its success. Only then will the research team be able to counter the competitors’ success with their own styles.

Chapter 3:

Let People Know Who You Are-Distinguish Yourself

Promoting services or products or one’s self is pretty much the same thing.

The only difference is in the style and type of promotion used. In order to be able to separate one’s self from the rest and stand out favorably there are certain ideas or tip that can be followed.

It is not something to be taken lightly if individual want to get ahead in their careers or life in general. Relying on the merits of self promotion in order to distinguish one’s self from the rest is sometimes the only thing that stands between failure and success.

Here are some of the tips to follow:
  • The ability to identify and add value to portray one’s self as an advantageous choice over others is important. This form of branding will ensure the potential client stays interested enough to enquire of the added value mentioned.
  • Making a presentation form the added value angle with total confidence is another attractive feature to practice. The confidence shown will not only act as a plus point but will also impress the potential client. However coming on too strong could have the exact opposite negative results, as the confidence element maybe misconstrued as arrogance.
  • Being able to “read” a situation or people and adjust the approach line accordingly is also advised. One sales pitch does not work for all circumstances. In being intuitive one is able to change game plans easily, quickly, and easily.
  • Target the right people. Don’t waste people’s time with irrelevant information if the matter does not concern them. Doing this is unnecessary and also shows the ill informed state of the individual.
  • Keep things short and simple, yet impactful. Being long winded with purposeful use of technically termed language can be very boring and annoying if it is not suitable conversation material for the listener.

Chapter 4:

You Have To Have Some Kind Of Presence

Everyone and everything has some form of competitiveness tagged to it.

In today’s ever changing and fast moving world everyone is trying their best to get ahead using as many ways and means as possible. For some using the media is one option worth exploring.

Get Your Name Out

In order to be recognized as an individual with outstanding or unusual or better that average qualities to present or promote, the first step to take is to reach the target audience quickly and effectively.

Finding the suitable “tools” to use for this self promotion to be a success is a necessary and important point to ponder upon. In identifying the right tools to use in order to reach the target audience, the path to success in being a recognizable entity is launched.

Most people tend to only bother or show some level of interest in the information or visual effects they are most exposed to. Therefore identifying the target audience one wishes to attract and then liking that information to the use of a suitable media tool will ensure the intended audience receives the self promoting information.

Smart media savvy individual will ensure they are constantly featured in the most popular media tools all the time. These tools may include the internet, blog sites, magazines, newspapers, flyers, and many others.

In creating the expose needed to stay relevant the individual is also engaging in the prospects in staying visible and encouraging others to be constantly reminded and aware of his or her existence. Going multimedia is one way of successfully reaching a wider audience platform. Using this form such as videos, audios and podcasts, images and others help to ensure the proper amount of exposure is garnered.

Creating the circumstances where questions and answers are entertained will also contribute to the relevance of the individual and also enhance exposure and popularity percentages.

Chapter 5:

Networking With Social Media

Using the social media tool to network is a new and innovative means of communication. This form of communication allows individuals to connect, discover, and engage in various activities available through this channel. However there are certain dos and don’ts that needed to be adhered to in order for the successful interaction to prevail.

social media
Today’s Communication

When exploring the social media forms to make new contacts one must bear in mind that being short and precise is the key to holding the interest of the corresponding party.

Long winded and uninformative style of communications doesn’t really encourage others to be interested to engage in building a connection.

Making the information posted as visual and as interesting as possible is a prerequisite in ensuring the interest levels of those targeted. Therefore having the mindset that less is more, is indeed wise when attempting to post information on the social media network.

Requiring a response of some sort is only natural but quite irrelevant and unnecessary. Though it may be thought of as rude or lacking in social etiquette generally people don’t respond if there is no interest in establishing a communicative relationship.

Therefore one should be prepared for the possibility of not receiving any response at all to the efforts made in the exercise of trying to establish contact. Hence the advice, to state only relevant information and then to restrain from badgering the recipient for a response.

Making points as clear as possible in a concise form is also another prudent style of approach to use. Overwhelming the recipient with unnecessary information is annoying to say the least.

Also if there are any requests or requirements needed, it should be stated early on in the communication and not left to the end. Avoid giving the impression of being needy; instead try to be confident in the communication.

Chapter 6:

Use Videos

Using videos as an effective tool in branding, advertising, and self promotion is fast gaining popularity in the world of media today. Understanding the importance of the media contributions to the success of any endeavor is indeed practicing wisdom at its highest levels.

Visual Aids

Although using video facilities has been around for sometime it has yet to achieve the recognition it is merited. Those who use this form of media for networking, branding and advertising purposes understand its particular advantages.

Perhaps one very important reason to consider using video as a form of media exposure is the fact that most of the world’s population today can relate to pictures and sounds.

Though reading the written word is still popular, a large percentage of media users prefer the visual form of acquiring the latest information as compared to having to spend time reading a fair bit of information to attain the same amount of information.

Besides being more pleasing to the eye, there are also a lot of other advantages that can be obtained by using video as a form of media communication.

The element of creativity can be explored without any inhibitions which may apply to the written word. By using video to get an idea or message across to the receiving party the creativity essence can be released, and this can take many forms like animations, projection filming, cartoon characters and many more.

All these contribute not only to the intensity of the intended message or idea, but also cater ideally to the interest of the current media savvy group of people.

From an eco friendly point of view, using video as a style of media presenting tools, the conservation of raw materials often used for advertising, branding, and self promotions can be decreased considerably. In adopting this method of media coverage the individual shows a lot of wisdom.

Chapter 7:

Offer Training Courses

Sometimes in order to get the relevant information across to the public there is a need to take a further step in the media arena. This step taken is to provide the necessary training in any field connected to or in encouraging the use of the said product, service, or expertise in a particular field.

Offer Courses

When there is a launch of a new product that requires an in depth understanding of the uses and advantages of the product, the best way to encourage its use if through providing training courses. These training courses will allow the individual to learn about and be confident of the various uses of the product.

Training courses are also encouraged to help the individual be more confident in using, promoting, or simply taking about the product. It also encourages the individual to contribute by asking questions and satisfying all curiosity. Sometimes questions and scenarios can be put forth to further enhance the product and its chosen media coverage choice.

For the individual considering exploring this form of media communication, the use of the correct “tools” is also important. The level and consistency of the promotional material can be standardized, while its quality control can be monitored.

Training courses are currently offered for almost anything and is really quite accessible and affordable. When an individual has acquired these important bits of information through the training courses then they can impart this information to others.

Training courses are also a useful way of keeping abreast with the latest information and skills available. This will enable the individual to apply the newly learnt skills to the advantage and success of any chosen endeavor.

Through the success levels taught to achieve in the training courses, the course frame work also indirectly promotes the skills of the trainer for further branding and advertising purposes.

Chapter 8:

Provide Quality Material And Customer Service

As in any field, branding, advertising and media also follow similar guide lines to ensure its success levels. In order to have consistent success the issue of good quality material and customer service must be adequately addressed.

Do It Right

Good customer service is vital to creating a successful business environment. When potential customers are assured that they can and will get good service after the purchase of a product, the sale is much smoother and easier. Today customers want to be assured that there is still a relationship between the seller and buyer if and when there are issues that need to be addressed.

Making a sale is no longer the be all and end all of a customer and sales person contact. In promoting the customer service angle, a potential customer is shown the depth of the commitment practiced by the selling party.

Customers are more likely to purchase a product that have a good customer base service provider tool. More so today this particular feature is becoming almost a prerequisite for most customers.

Because of the vast variety of products available today, customers are becoming a more discerning bunch. Therefore the quality of the merchandise plays an important role as the deciding factor for the purchaser.

Taking the extra step to provide for all possible levels of quality ensure the success of the product sold. With the good quality elements tagged to the product or service, the chances of a new customer base is very good, as the old customers will indirectly promote the merits of the product. This type of promotion in invaluable to the success of any product and cannot be bought at any price.

Another advantage of providing quality material is that the integrity of the product and company promoting the product is maintained at its highest levels. Therefore any new ventures the said company decides to explore will be met will an eager and loyal customer base.

Chapter 9:

Live And Breathe Your Brand

One way of ensuring the confidence and loyalty of potential customers is to utilize the product sold personally. When potential customers see the personal confidence placed on the product because of the personal use angle they will be more eager to try the product.

Get Involved

Also by using the product personally, one can confidently attest to its advantages and play down the disadvantages without seeming dishonest.

Personal experiences are always an invaluable element to inject into a sales pitch. In seeing the actual physical use and results of the product the potential customer is more likely to try the product with a more confident mind set, and therefore subconsciously adding to the success rate of the desired effects.

By encouraging all those involved in promoting the product to first be a user of the product the wisdom behind this thinking is that the style and demeanor applied during the sales pitch would be more convincing when compared to someone who does not use the product personally before attempting to sell it.

Also when the individual attempting to sell the product is already a user, it enables him or her to answer any questions about the product confidently and fairly accurately when questioned by a potential customer.

It is also a learning and discovering process for the user. Other advantages may be learnt and so contributing to the further enhancement towards the features of the said product.

From an advertising angle, using the product personally can also contribute to the making of a more realistic based advert.

The branding element will have added power behind the exercise if the fact is prominently advertised that the said product is used and happily accepted by its sellers. This kind of “free” advertising is similar to if not actually endorsing the capabilities of a product to its best advantage.

Chapter 10:

How Not Branding Can Spell Disaster

Because of the high costs incurred in the branding exercises a lot of companies shy away from using this method when reaching out to potential customers. The cost of a branding exercise also affects the final price of the said product.

What You Need To Know

Not branding a product is also not the best of ideas as there are a lot of relating factors that can cause the loss of potentially huge customer bases.

Branding contributes to the strength of the product in the market place where there is probably a variety of other products touting the same advantages in their products too. Therefore by using the branding method to capture the awareness of the potential customers, wisdom is shown, as it undoubtedly creates the brand presence in the target’s mind.

To ensure the positive perception of the quality of the product, one needs that advantage to using branding. When the target customer base is focus on the advantages portrayed in the branding exercise, it is more than likely the potential customer will end up choosing the said product when the comparison is made to other limitedly or non existence of the branding element.

Disaster is very likely in terms of garnering the loyalty factor if branding is not used. With successful branding styles the seller is able to bank on the repeat behavior pattern of the customer base. This in turn will ensure long term success of the product with repeat usage and sales.

Wrapping Up

When branding is not used, and there are no loyalties fostered or involved, the emotional bonds that could possibly tie the customer to the product would be nonexistent.

Thus, causing a considerable amount of loss to the seller. Most successfully touted products use branding to suggest a certain image that would appeal to the potential customer.

The image portrayed by the branding exercise may encourage the customer to consider that particular product more favorably.


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Branding Your Business: You know it is a good idea.

Creating a brand seems complicated and complex.  You know you need to do it, and yet every time you put pen to paper, read a how-to guide, or start to schedule out a new marketing plan, you stall.  Why?

Because branding your business can be incredibly intimidating.

What if we told you that by answering three questions, you can create your brand identity?  What if we told you that in a matter of minutes, you could have the base of your business branded?

In the words of Lynryd Skynyrd, “Gimme Three Steps”.

Without over thinking it, answer the following questions:

  • Why am I in business? (Just making money isn’t enough. What is it that drives you about the work you do?)
  • Who am I trying to help? (Imagine your ideal customer. What is their problem? What is their age?  What is their income level? Where do they live?)
  • How do I do it? (Again, don’t over think this: How do you solve the problem of your ideal customer?)

Believe it or not, you just created your brand identity and mission.  Three little questions are the key to getting your business branded.  Understanding your core values and ideal customer is the foundation to every business.

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