Bring Your Brand to the Next Level with These Content Marketing Methods

Most companies today are participating in some form of content marketing. Studies show that companies that can produce a majority of their leads through online channels will grow quicker and are more profitable than companies that relied more heavily on traditional marketing campaigns for generating leads. Here are some content marketing methods that you can incorporate into your overall marketing strategy to increase growth and profits.

Your Website

Your company’s website is one of the most valuable content marketing tools in your arsenal. With a little attention, it can become your most powerful tool for generating leads. Your site can be used to leverage both blogging and search engine optimization to increase traffic to your site. Your company website should include static web page content, stock educational content, and flow educational content to gain the highest return on investment.

Social Media

A natural extension of content marketing are the numerous social media platforms that have become popular. They work as content marketing tools in a couple of ways. First, your content can be posted directly to the platforms in the form of tweets, status updates, and dialog with other users. Secondly, you can use them to introduce different pieces of content that link back to blog posts, whitepapers, and other content on your site.

Email Marketing

Email marketing is a technique that involves cultivating a targeted list of contacts and sending them emails periodically that contain educational content and offers. You are offering your prospective customers information that will help them, making them more eager to do business with you down the road.

Web Analytics

Web analytics tools comprise the unseen data behind your content marketing efforts. They allow you to monitor the activity on your website such as how many visitors, downloads, and where the traffic originated from. You should use these tools to measure the success of your content marketing campaigns.

Stock Content

Stock content refers to the educational resources that you make available on your website for potential and current customers to download. Stock content includes whitepapers, guides, ebooks, research studies, and books. They help to enhance your reputation as a thought leader in your industry.

When you first begin your content marketing campaign, it is essential that you don’t rely on a single tool, but rather leverage multiple content marketing tools. By leveraging these five methods, you can turn your online presence into a lead generating machine, helping to grow your business into a high-profit business.

Content Marketing Tips to Increase Customer Engagement

For many businesses, content marketing campaigns have become a huge part of consumer engagement and gaining the attention of the right audience online. However, it’s getting harder for companies to stand out among the sea of video, audio, images, blogs, documents, and more. Making matters worse is the fact that almost every business and marketing professional is finding themselves stuck in a rut trying to create enough high-quality content to get the desired engagement from their customers. Here are ten content marketing tips every business needs to know to be successful in engaging their customers.

  1. You should use your content to lead your customers through the buying process slowly. Avoid rushing them full-throttle through the conversion.
  2. Use social ads to help increase the reach of your content marketing campaign. Pushing it through your social channels can give you a boost. A $10 to $20 boost on Facebook can go a long way.
  3. Build your content around a takeaway for your audience. If your audience has to work to see the value in your content, it won’t work. The best marketing shouldn’t feel like marketing.
  4. Take every opportunity to guest blog on popular industry sites. Make sure you put a link back to your site. Guest blogging will help you build traffic and your brand authority.
  5. Create a solid content marketing strategy. The most successful content marketers will have a documented plan in place before they begin creating content.
  6. Create a solid plan for promoting your content. Utilize a checklist for each post that lists all of the social media channels and applications you want to utilize to promote your content.
  7. Pay close attention to your analytics. Your analytics allow you to keep track of your most popular topics and those that are bringing traffic to your site. Create more of what works and get rid of the dead weight in your marketing strategy.
  8. Talk and write as if you’re speaking to a friend. Your audience will be far more likely to engage with content that is conversational.
  9. Share your content and include the social media sharing buttons next to your posts.
  10. Include evergreen content in your marketing strategy. It will continue to increase your traffic, long after the trending topics have disappeared.

Content marketing is a must for any business that wants to be successful. Remembering these tips when you are developing your content for your marketing campaign will help you to see a higher engagement from your customers.

Tips for Developing an Email Marketing Campaign That’s Successful

A fundamental element of any content marketing strategy is the email marketing campaign. Email marketing provides businesses the chance to build relationships with their prospects, obtain essential data, and help to boost a company’s marketing return on investment. Unfortunately, many companies miss the mark when it comes to developing a campaign and continue to fall short when it comes to the campaign’s performance.

For companies to build, execute, and maintain an effective email marketing campaign, it is essential they pay close attention to their audience and the message they are sharing while avoiding the common trap of inundating their audience with self-promotional messages. Getting on the right path for campaigns that boost lead nurturing and returns, here are some helpful tips for creating a successful email marketing campaign.

Start with an Objective

Before you start creating your email marketing campaign, it is important to understand your primary objective. Many business owners get stuck on the open rate data of their emails, thinking that they need to focus more on the subject line to get more opens. However, there is usually a disconnect between the subject line and the content in the email, which increases the chances that the email will get deleted. To create email campaigns that bring value to both you and your customers, you need to focus on your target audience and think about what content will provide them with the most value.

Make Sure the Subject Line is Clear

Having a clear subject line that tells the reader exactly what is inside the email is extremely important. The subject line that you create needs to quickly tell the reader the benefits that you are providing in hopes of creating an immediate emotion. It then must provide an enticing call to action to drive the consumer to the landing page where the content or offer reside.

Use Direct Copy and a Call to Action

When writing the email content, focus on creating concise copy that speaks directly to your target audience and describes the direct benefit they will receive from the click. Your reader should want to click after reading the content of the email because there is an immediate, emotional benefit. Informing the reader that there is more valuable content drives their curiosity and delivers them to your site.

Developing a successful email marketing campaign is not complicated, it merely takes some pre-planning and thought. By following these tips, you can rest assured your next email marketing campaign will be successful.

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The Modern Rules Of Content Marketing (A Blueprint)

Table of Contents
Chapter 1
– Developing Your Content Marketing Strategy
The Content Marketing Ecosystem
The Six Parts of the Recurring Content Ecosystem
High-Quality Front End Content
Provide an Opt-In Offer
An Email Onboarding Sequence
An Initial Conversion Opportunity
A Follow-up Sequence
Another Conversion Opportunity
The Four Parts of the Asset Ecosystem
A High-Quality Long-Form Content Asset
An Initial Engagement Opportunity
An Initial Conversion Opportunity
A Follow-Up Email Sequence


As a business owner, you know that how your market your
business is at the heart of your success. In fact, most aspects of
your business is dependent on you developing a successful
marketing campaign. You may provide the best services or sell
the best products, but if you don’t have a solid marketing plan,
potential customers would never know about it.

Today’s prospects are looking for useful information, but have a
strong resistance to the “hard sell.” Most consumers spend the
time to research services online before making a purchase. They
take the time to study different products, compare prices and
features before ever stepping foot in a store. They want good
content that helps them make a decision but don’t like being sold.
In fact, 70-percent of consumers would rather learn about a
company through an excellent article rather than advertising.

Compelling content can help your business build strong customer
relationships without resorting to the less productive “hard sell”
tactics. The content you produce showcases your expertise,
which gains consumer trust by highlighting important topics that
affect consumers. Well-crafted content can bring traffic to your
website and social media accounts, boost your performance on
search results pages, and give your audience the chance to share
your content with their friends, resulting in higher conversion rates
for your business.

Chapter 1 – Developing Your Content
Marketing Strategy

One of the most powerful arms you can add to your overall
marketing strategy is content marketing. Content marketing is
used to establish you as a subject matter expert, which leads to
an increase in your company’s revenue, as well as having a high profit potential.

However, creating content to build your audience and
create a successful business is not a fast growth strategy. It takes
months for the content you produce to grow into its potential.

Before you begin creating content for your business, you need to
have a clear picture of your business goals if you want to develop
a successful marketing strategy. This is especially true when it
comes to content marketing. It is essential for you to have a
consistent approach when it comes to the content that you are
producing. Having a regular strategy provides you with content
that keeps your audience engaged, resulting in them seeing you
as an authority on the subject. When your business is seen as an
authority on a subject, your audience is more likely to purchase
from you when the time is right.

For your business to see a return on investment regarding your
content marketing effort, it is essential that you develop a
comprehensive ecosystem around your central content platform.
Developing a complete system helps to leverage your resources
to help you grow your business, rather than wasting your
resources. For you to have a successful content marketing
campaign, it is vital that you see your complete content marketing
strategy as an ecosystem in which your content is a dynamic
medium, where your customers are involved at every stage.

The Content Marketing Ecosystem

The content strategy that you first develop will grow and evolve.
For your strategy to be healthy and productive, you must include
many different elements. There are two main types of content that
you will have to consider when developing your strategy; recurring
content and content assets. Recurring content is content that
builds your customer base over time, while content assets are
used as a near-term client acquisition tool.

When working with a recurring system, there are six parts that
need to be included to ensure a healthy ecosystem;

• High-quality front-end content
• An opt-in offer
• An email onboarding sequence
• An initial conversion opportunity
• A follow-up sequence
• Another conversion opportunity

The asset system consists of four parts and can be used on its
own or combined with the recurring system. The four elements
necessary for the asset content system to be useful are as

• A high-quality long-form content asset
• An initial engagement opportunity
• An initial conversion opportunity
• A follow-up email sequence

Here is a quick look at the parts that you should include for both
the recurring content system and the content asset system.

The Six Parts of the Recurring Content Ecosystem

High-Quality Front End Content

While this might seem obvious, all of the content that you create
for your company must be high quality. It needs to be interesting,
informative, and actionable
. You want your content to serve a
clear purpose for you and your customers. It is vital that you
correctly format the content and thoroughly spell-check it before
publishing it online. Set up a regular schedule for posting your
content and provide the best information on your industry on a
consistent basis.

Provide an Opt-In Offer

Publishing content on a regular basis will bring traffic to your site.
However, once the visitors are done with the material, they will
leave again. An opt-in offer will capture that traffic, so you can
continue to market to them once they leave your site. Opt-in offers
usually come in the form of a pop-up or a form on the site that will
provide an asset in exchange for an email address. Good opt-in
offers will include industry reports, white papers, cheat sheets,
educational courses, checklists, coupons, webinars, video
courses, or demos/downloads.

An Email Onboarding Sequence

After capturing a lead with your opt-in offer, you will need to
onboard them with a sequence of automated emails. This usually
consists of four to eight emails that educate the subscriber about
your company, shares some of your company’s best resources,
and encourages them to connect with you. This part of the
ecosystem engages them on a more individual level and
increases their investment in your brand, as well as setting their
expectations for their future interactions with your company.

An Initial Conversion Opportunity

After nurturing your leads through your email sequence and
providing them with valuable information and generously sharing
your expertise, it’s time to extend an offer. Your previous
interactions should have naturally led to this point so that the
subscriber is comfortable with the proposal and be willing to take
you up on it.

A Follow-up Sequence

Your initial offer will result in two groups being formed: those who
converted and those you did not. It is important to follow-up with
both groups. When following up with those who did take you up
on your offer you need to a) offer them an upsell or upgrade and
b) on-boarded to make the most of what they’ve purchased. For
those who were not converted you should a) offer them a down
sell or ‘light’ version of your original offer to try and get a
conversion, and b) put them into a new sequence that will provide
them with further value and education to prepare them for your
next offer.

Another Conversion Opportunity

Over the course of your relationship with each customer, you’ll
ideally want to make multiple offers. It is much easier to get a
repeat customer than a new one. This means you want to build
numerous in-systems that allow you to maximize the value of
each customer. Whether you set up an automated email
sequence or launch new cycles, it is imperative you have a
recurring sales system in place.

The Four Parts of the Asset Ecosystem

A High-Quality Long-Form Content Asset

Books, webinar series, web summits, and multi-part video
courses are all considered content assets. For a majority of
businesses, books are ideal, because the physical copy can be
used as real-world calling cards. They can be sent to potential
customers and leverage them into more significant opportunities
for your business. This can include interviews and speaking

An Initial Engagement Opportunity

This part of the ecosystem entails sending an invitation to your
prospects to connect with you on a call, participate in an event or
webinar, or receive a demo of your product. You need to include a
specific next step for the prospect once they’ve become engaged
with your asset that creates for them a real-time or one-on-one
interaction with you.

An Initial Conversion Opportunity

The initial conversion opportunity is simply making an offer during
the initial engagement with the prospect. Whether you’re talking
on a demo or webinar or talking to them on the phone, you need
to use the moment to invite them to take action on a specific offer.

A Follow-Up Email Sequence

Like in the recurring ecosystem, the follow-up email sequence will
divide the prospects into two groups: those who do not convert
and those who do. Again, you will need to follow-up with both
groups. Through one email sequence, you will onboard your new
customers and upsell them on your products, while the other
series will be down sold and placed into a different sequence,
making them more amenable to your next offer.

It’s critical that you have a specific guiding principle for all your
company’s marketing efforts. The principle will ultimately be what
guides your decisions and keeps you focused on the right things.
All of your content, whether you are producing content assets or
recurring content, needs to be focused on the five pillars
discussed in Chapter 3.

This concludes Chapter 1.

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Included in the Content Marketing Blueprint.

Chapter 2 – Finding Your Audience
Why You Need a Customer Avatar
Assessing Perspective
Assessing Capabilities
Assessing Profit Potential
Chapter 3 – Making the Right Offers
Developing the Right Offer
Get the Facts
Chapter 4 – Creating Your Content
The Five Pillars of Content Creation
A Word on SEO
Chapter 5 – Distributing Your Content
Utilizing Social Media
Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn.

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