Bring Your Brand to the Next Level with These Content Marketing Methods

Most companies today are participating in some form of content marketing. Studies show that companies that can produce a majority of their leads through online channels will grow quicker and are more profitable than companies that relied more heavily on traditional marketing campaigns for generating leads. Here are some content marketing methods that you can incorporate into your overall marketing strategy to increase growth and profits.

Your Website

Your company’s website is one of the most valuable content marketing tools in your arsenal. With a little attention, it can become your most powerful tool for generating leads. Your site can be used to leverage both blogging and search engine optimization to increase traffic to your site. Your company website should include static web page content, stock educational content, and flow educational content to gain the highest return on investment.

Social Media

A natural extension of content marketing are the numerous social media platforms that have become popular. They work as content marketing tools in a couple of ways. First, your content can be posted directly to the platforms in the form of tweets, status updates, and dialog with other users. Secondly, you can use them to introduce different pieces of content that link back to blog posts, whitepapers, and other content on your site.

Email Marketing

Email marketing is a technique that involves cultivating a targeted list of contacts and sending them emails periodically that contain educational content and offers. You are offering your prospective customers information that will help them, making them more eager to do business with you down the road.

Web Analytics

Web analytics tools comprise the unseen data behind your content marketing efforts. They allow you to monitor the activity on your website such as how many visitors, downloads, and where the traffic originated from. You should use these tools to measure the success of your content marketing campaigns.

Stock Content

Stock content refers to the educational resources that you make available on your website for potential and current customers to download. Stock content includes whitepapers, guides, ebooks, research studies, and books. They help to enhance your reputation as a thought leader in your industry.

When you first begin your content marketing campaign, it is essential that you don’t rely on a single tool, but rather leverage multiple content marketing tools. By leveraging these five methods, you can turn your online presence into a lead generating machine, helping to grow your business into a high-profit business.

Content Marketing Tips to Increase Customer Engagement

For many businesses, content marketing campaigns have become a huge part of consumer engagement and gaining the attention of the right audience online. However, it’s getting harder for companies to stand out among the sea of video, audio, images, blogs, documents, and more. Making matters worse is the fact that almost every business and marketing professional is finding themselves stuck in a rut trying to create enough high-quality content to get the desired engagement from their customers. Here are ten content marketing tips every business needs to know to be successful in engaging their customers.

  1. You should use your content to lead your customers through the buying process slowly. Avoid rushing them full-throttle through the conversion.
  2. Use social ads to help increase the reach of your content marketing campaign. Pushing it through your social channels can give you a boost. A $10 to $20 boost on Facebook can go a long way.
  3. Build your content around a takeaway for your audience. If your audience has to work to see the value in your content, it won’t work. The best marketing shouldn’t feel like marketing.
  4. Take every opportunity to guest blog on popular industry sites. Make sure you put a link back to your site. Guest blogging will help you build traffic and your brand authority.
  5. Create a solid content marketing strategy. The most successful content marketers will have a documented plan in place before they begin creating content.
  6. Create a solid plan for promoting your content. Utilize a checklist for each post that lists all of the social media channels and applications you want to utilize to promote your content.
  7. Pay close attention to your analytics. Your analytics allow you to keep track of your most popular topics and those that are bringing traffic to your site. Create more of what works and get rid of the dead weight in your marketing strategy.
  8. Talk and write as if you’re speaking to a friend. Your audience will be far more likely to engage with content that is conversational.
  9. Share your content and include the social media sharing buttons next to your posts.
  10. Include evergreen content in your marketing strategy. It will continue to increase your traffic, long after the trending topics have disappeared.

Content marketing is a must for any business that wants to be successful. Remembering these tips when you are developing your content for your marketing campaign will help you to see a higher engagement from your customers.

Tips for Developing an Email Marketing Campaign That’s Successful

A fundamental element of any content marketing strategy is the email marketing campaign. Email marketing provides businesses the chance to build relationships with their prospects, obtain essential data, and help to boost a company’s marketing return on investment. Unfortunately, many companies miss the mark when it comes to developing a campaign and continue to fall short when it comes to the campaign’s performance.

For companies to build, execute, and maintain an effective email marketing campaign, it is essential they pay close attention to their audience and the message they are sharing while avoiding the common trap of inundating their audience with self-promotional messages. Getting on the right path for campaigns that boost lead nurturing and returns, here are some helpful tips for creating a successful email marketing campaign.

Start with an Objective

Before you start creating your email marketing campaign, it is important to understand your primary objective. Many business owners get stuck on the open rate data of their emails, thinking that they need to focus more on the subject line to get more opens. However, there is usually a disconnect between the subject line and the content in the email, which increases the chances that the email will get deleted. To create email campaigns that bring value to both you and your customers, you need to focus on your target audience and think about what content will provide them with the most value.

Make Sure the Subject Line is Clear

Having a clear subject line that tells the reader exactly what is inside the email is extremely important. The subject line that you create needs to quickly tell the reader the benefits that you are providing in hopes of creating an immediate emotion. It then must provide an enticing call to action to drive the consumer to the landing page where the content or offer reside.

Use Direct Copy and a Call to Action

When writing the email content, focus on creating concise copy that speaks directly to your target audience and describes the direct benefit they will receive from the click. Your reader should want to click after reading the content of the email because there is an immediate, emotional benefit. Informing the reader that there is more valuable content drives their curiosity and delivers them to your site.

Developing a successful email marketing campaign is not complicated, it merely takes some pre-planning and thought. By following these tips, you can rest assured your next email marketing campaign will be successful.

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4 Methods On How To Get Loads Of Traffic In 2020

In this post I will show you how to get traffic for your blog or website

These 4 methods are being used by pro bloggers and article writers in the industry to quickly drive loads of traffic to their content.

Let’s get started:

  • Pull existing traffic of other blogs.
  • Content promotion.
  • Post on forums.
  • Professional fiverr gigs

1. Find And Pull Method

This is perhaps one of the easiest ways to bring traffic to your blog. All you have to do is find popular blogs in your niche and bring the already existing traffic back to your blog. Sounds easy right? Well if you know how, it kind of is.

For this method to work, you need to find out about relevant posts on high traffic blogs in your niche as soon as they are published. You can solve this problem using Google Alerts, which is a free Google service that sends you emails on new content across the web that may be of interest to you.

google alerts

Set up Google Alerts so that it sends you an email as soon as a popular blogger writes an article very closely related to a post you have previously published (We will get into how to set it up soon).

For the second step go to the post as soon as it is published, actually read it, and write out a relevant and helpful comment after the post but instead of linking your name to your blog’s homepage, link to your post on related content. This way when they click through, they are immediately on a highly relevant page that they are interested in.

And because they read your comment, which was useful and unique, they already think of you as an authority.

Here is how you set up Google Alerts. Where it says search query, type in a term related to one of your posts that you want to bring traffic to.

  • Set sources to blogs
  • How often to once a day
  • How many to only the best results. These settings will make sure that you only get relevant posts from popular blogs. If you don’t mind getting a lot of emails you can even set the How many setting to All results, which will give you a higher chance of getting there before anyone comments.
google alerts

2. Viral Content Buzz Community

Viral Content Buzz is a place where you can earn points for sharing other people’s content and use those very points to get other people to share your content. Yes, I realize this post isn’t supposed to have social media related methods for getting traffic, but Viral Content Buzz doesn’t really have to do as much with social media as it has to do with showing your content to a community.

On some level it’s nothing more than a place where competent people from different niches gather to share quality content.

viral content bee

Now, if you happen to like something shared by someone, you can help them out and Tweet it or Like it on Facebook. The more you participate in the community and share other people’s content, the more exposure you can get for your content.

Viral Content Buzz thoroughly checks your social media profiles to makes sure that your Facebook and Twitter profiles that you are using to promote other people’s content are real profiles with real followers and plenty of activity.

This makes sure that none of the people joining the community are looking to take advantage of it. Because these are real people with real followings that are genuinely sharing your content, you get a lot of visibility and traffic.

3. Use The Intro Method To Get Massive Forum Traffic

Using Forums to drive traffic is pretty well known. It’s also one of the easiest way to send traffic to your site. Here is how you use forums to send massive traffic. This method was originally talked by Diggy at ProBlogger in much more detail.

Go to a forum you participate in regularly and simply start a new thread mentioning your newest post

4. Use a Fiverr Gig (Fastest method to get traffic)

Web traffic is a commodity that can be purchased at stores” This was a statement made by a very successful online entrepreneur, Ryan Diess. Why am I mentioning this? Because which store you buy the traffic from entirely depends upon you. No traffic is bad but how that traffic converts is what is important.

fiverr gigs

At fiverr most gigs are priced at $5.00. So I am assuming you are planning to buy x number of visitors for $5.00.

Check out this post on how to audit your fiverr gig if you’re interested in setting up a gig to sell pdf guides on fiverr.

Now what is important is where you are driving this traffic to and how you are going to utilizing it. Assuming you are driving this traffic to a landing page which has a good, high converting lead magnet with a conversion rate of about 20%.

landing page

So if you bought 100 visitors for $5.00 and about 2 converts into subscribers, that’s about $2.50 per subscriber which is about the same as it costs with FB traffic. ​I have used Fiverr traffic gigs with great success and have built subscriber lists at about $1.00 per subscriber. The rest is done with my auto responder series, which engages them and makes money. Test the traffic with a reasonably good converting landing page and see how it converts. If you get a good ROI, continue to use it, else discard it.


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Reference

Almas Malik

R. Dilip Kumar